Andrew McPhee founded Synergist in 2017, fueled by his passion and extensive knowledge in professional wealth management and innovative technologies.

With over 25+ years experience, Andrew has proven experience in wealth management, online share trading, and financial services innovation. His expertise spans from building online banking & share trading platforms from the ground up to driving large-scale digital transformations in some of Australia’s most recognised companies, including ANZ and Australia Post.

Since founding Synergist in 2017, Andrew has helped businesses drive growth and navigate dynamic competitive landscapes. As the crypto sector emerged, he became deeply immersed in this space, recognising a significant service gap between the rapidly growing crypto industry and the traditional blue-chip financial services industry. His ethos? Empowering investors to navigate the future of digital assets.