About Synergist

Where digital asset demand
meets real implementation.

Client demand for digital assets is real. The operating models to service it, compliantly and at scale, largely do not exist yet. Synergist was built by someone who has worked on both sides of that gap — and understands what it takes to close it.

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Andrew McPhee

Founder and CEO

The Perspective

The gap was not technology. It was capability and structure.

Andrew McPhee spent over 25 years inside traditional financial services, building trading platforms, leading digital transformations, and working with institutions on both sides of the market. When the digital asset sector emerged, he moved into it directly, working with leading crypto platforms and observing the same dynamic from the other side.

What he saw was consistent: the professionals responsible for client outcomes had no structured way to engage with digital assets. Not because they lacked interest. Because the capability, governance frameworks and operational infrastructure simply did not exist in a form that worked for regulated advice practices.

Synergist exists to build that infrastructure, education first, then policy, then implementation, in a way that is independent of any product or platform outcome.

The Foundation

Traditional Finance

25 years across wealth management, trading platforms and financial services innovation. Built from the inside, not observed from the outside.

2017

Synergist Founded

Business innovation and digital transformation for recognised organisations across financial services, healthcare and consumer sectors. Pattern recognition across industries.

The Turn

Digital Asset Immersion

Direct operational and strategic engagement with leading digital asset platforms. The insight: the technology worked. The bridge to traditional finance did not.

Now

Synergist Education

Structured, independent education for financial advisers and accountants. The starting point for firms building a defensible digital asset position.

Experience

Both sides of the market. One perspective.

This combination is rare — and necessary. Most people in this space came from one direction. Andrew’s experience across traditional finance, digital assets and business transformation is what shapes Synergist’s approach, and why it is structured the way it is.

Traditional Finance

ANZ Bank

E*TRADE

Avanteos

Occasio

SEB

Wealth management, trading platform development, and financial services technology. The operating model that digital assets need to integrate with.

Digital Assets

Swyftx

Uptrade

Operational and strategic engagement with leading Australian platforms. Understanding how the sector actually works — not just how it presents itself.

Business Consulting

Lifeblood

Bupa

De Bortoli Wines

Daimler Truck

9 years of business innovation across sectors. The discipline of building operating models that work inside complex, regulated organisations.

Why It Matters

No product to sell. No execution bias. Advice independent of outcome.

Other providers at this intersection have a product behind them — an exchange, a fund, a platform. The guidance they offer reflects that, whether or not it is stated.

Synergist has no product to sell to your clients. No exchange. No fund. No token. The education, the policy frameworks and the implementation pathways we provide are independent of any commercial outcome downstream.

When the advice is not tied to a sale, it is easier to trust.

Start with
a conversation.

If you are trying to understand where your practice or firm sits in relation to digital assets, that is a good place to begin.